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Sample Mission Statements, Vision Statements and Guiding Principles

This page contains sample mission/vision statements. Most of these have been contributed by readers.

Related articles: writing a personal mission statement, writing a compelling vision statement.

Sample Mission Statements

"Personal Mission Statement

I WILL… attempt to further my knowledge everyday either through taking classes, reading books, or educating experiences so I can be as intelligent and insightful as my parents.

I WILL… be a better daughter, sister, student, teammate, and friend by improving on my inferior qualities like organization, responsibility, and compassion.

I WILL… continue to exercise my body a few times a week in order to become lean and fit. This way I will have the muscle and endurance to achieve my goals and live a long, healthy life.

I WILL… find a job every summer until I begin attending college in order to at least triple my current bank account. The money I earn will be used to pay for college expenses, and left untouched otherwise.

I WILL… treasure time spent with my family and friends above everything else by putting aside time for them no matter how busy my schedule may become.

I WILL… become a respected and noted leader to those who surround me through taking charge and succeeding in difficult situations."
-- Submitted by Marissa

"To create a profitable restaurant with an exciting atmosphere, great food, and excellent service where people truly enjoy coming to eat. To provide a safe, healthy, and rewarding workplace for our employees."


"Growing from strength to strength, XXX is dedicated to improving the quality of life, making it better, safer and easier."

-- Submitted by Shaniz



"To provide high quality products that combine performance with value pricing, while establishing a successful relationship with our customers and our suppliers.

To constantly strive to meet or exceed our customer needs and expectations of price, service, and selection. To this end, we will perform periodic reviews of the marketplace to improve our offerings.

To stay ahead of the competition by innovating new products and services based on the needs of our customers and market demand."


"To be a profitable provider of high quality software solutions and services that provide strategic value to our customers and create a company that can attract, recruit and retain smart and talented employees. "


"Our Mission is to promote the value of learning, self-worth among students and staff, quality performance among students and staff, and transition for students to productive and responsible participation in society."
-- Submitted by Yvette Toro - these statements were written by teachers in a WASC focus group on campus.


"To provide a safe and stimulating environment for bright and curious children to interact with and learn from each other. To entertain children with educational offerings that provide fun learning opportunities. To create a profitable website that generates strategic value for our investors and partners. To provide a creative and rewarding work environment for our employees."


"customer satisfaction is what we aspire for"



"minimize the cost of production"

-- Production result area mission statement



"To become more confident in what I do"


"I live my life as a solution to humanity - travessing all nations and races: giving hope and future to the hopeless, the poor and the oppressed in and through Christ." -- Submitted by Raymond for Accra Ghana


"Nurturing call center environment that provide excellent customer service" - Submitted by Anne


"To provide continued customer satisfaction by maintaining value driven and positive work attitude employees, and become the leading furniture maker, supplier in the market today". -- Submitted by Edge V.A 09/28/05


"My purpose throughout each day of my life is to express my commitment to love and cherish my family and friends, improve myself personally and professionally so that I can advance within my career, lead a successful career that I will enjoy, and take on any challenges that come my way." -- Submitted by Susana 07/29/06


"I dedicate myself to an attitude of gratitude in order to improve my health and my wealth. With this attitude, I will generously share my time and my talents with my family, my church and my community." -- Submitted by Rhea 08/27/06


"I will... be more determined to pass all my classes so that I will be able to play sports and so I can graduate. I will also practice harder to become a better runner." -- Antohy


"I dedicate myself to be the best basketball player that I can be. I will be the very best person that I can be. I will become confident in everything that I do in life. I will become a better student, friend, and son. My mission is to become more respectful and more responsible" -- Drew


"To empower our unemployed and underemployed tribal community members. To provide the support services, assistance with barrier removal, job coaching and life skill workshops that will uplift and bring them to a level of success"
-- Charlene of Mission of Tribal Social Services


"My purpose each day for the rest of my lie is to grow spiritually and serve as a vessel of God's will. I will strive to make a positive difference in every person I interact with and always continue to improve my body, mind, emotions and spirit with truth and love. I remain teachable and grateful."
-- Tina Johnson


"To Provide Professional IT Services to the organization by building state of the art IT Infrastructure"


-- Dan Hill


"To value and live in a manner that shows reverence for all living beings by fostering healthy relationships and mutual respect for all so that those around me so that they may be influenced and encouraged to live positively and fruitfully. Accordingly, I will do this by continuing my education both academic and personal so that I may continue to grow and learn in order to make a progressive, effective, and beneficial impact in my relationships with other people and the environment."


"To be the most passionately reffered agent in the Real Estate industry, while striving to provide my clients with the optimum service they deserve."
-- Amber Whisenhunt


"To work with utmost devotion and boost up the standard of organization with in flinching efforts in challenging conditions and situations."
-- Ammer Joyo


"The REIGN mission
To Reach, Educate, Inspire, Grow, and Nurture today's Generation"

"My personal mission (permission) is to trust my intuition and inner guidance which will provide meaning, purpose and direction in my life. In turn, this will bestow me with the wisdom and courage needed to stand in my truth and become the leader I was meant to be."
-- Michelle Quaife


Enjoying life to its fullest. In every moment, there is a memory. The seemingly small moments can be some of the most important. A hug, a chuckle, a friendly smile, a quiet time, family and friends. How I receive these times and These Moments Make my life.
To Treat Others as I Would Want to be Treated I reap my own harvest. I get what I give. I want to hold on to this:
The Golden Rule.
It takes me on the Greatest path and a wondrous journey.
Dignity, Honor, Justice, Love and Truth I hold these qualities dearly in my heart and soul. I pray to keep them and abide in them, in God And in his Son Jesus.
To Know My Weaknesses and My Strengths
With this, I can find my way through the good and the bad times. I can use both of these to help others. Sometimes just a friendly ‘hello’ can cheer, other times, just lending an ear. There are many ways, big and small, that will help others along this path called life."

-- Andrea


"To work together as a team, to respect opinions and view of others. To be reliable & accountable for our own team participation. To work together on assigned task & challenges, accepting each member thoughts. As a team we will work together assigning & taking on team tasks full filling our team position requirements. . As a team we will work together to stay in touch, keeping the communication lines open offering support & help to all members should they not be able to partake in a discussion. As a team we will identify, create a plan of action utilizing everyone’s knowledge, soliciting input from all. Being responsible and acknowledging each personal thought and efforts put in by each member. To be successful as a team & as individuals."


"To live each day with passion, love, and faith so that I may become closer to the Lord and make a difference in people’s lives. I will do this by spending time daily in the Word, seeking out opportunities to help others, and by striving to live as Jesus Christ did."


"To enhance the lives of those I meet by helping them face demanding and challenging situations with enthusiasm and strength."
- Chris


"I will live each day with faith,achievment, and adventure so that i could live my life with freedom, joy, and success. I will be determind to graduate from a veternarian college, and explore the world takeing care of any animal in need."
- Amy

"My mission is to provide my customers with courteous , affordable, quality technical and exceptional customer service. To provide continued customer satisfaction to my customers, to earn the trust of family and friends. Service is the heart of our business"
- Lurline


"To influence our clients with the spirit of progress by continually providing the means, strategies and products that will help to enhance their net worth, protect their families security, and help create prosperity in all of their business and private financial endeavors."
- David


"My purpose is to encourage others, and to live with honesty and integrity. I strive to live like Jesus and live out His purpose for my life. I live each day being the best Mommy I can be because my daughters deserve nothing less. I want to always continue to learn gaining wisdom and knowledge daily." - Shannon


"To continually develop my potential by acquisition of key personal and professional skills required for advancement into an executive management position within a frontline Nigerian enterprise." - Zayah


"I will live each day with faith, individual worth, knowledge, good works and integrity through continual personal progress and education, honesty, an open mind and belief without concrete evidence. I will enjoy life to the fullest and pursue my goals with confidence, an optimistic attitude and good health by living my values. I will play sports to keep fun and physical fitness in my life. I will cherish above all else family and friends by spending quality time with them." - Jennifer


"To provide millions of Indians - a comfortable, safe & affordable home - and a reason to smile!" - Rajeev Khurana


"To appreciate and enjoy life situations more, I will look at situations from a positive light and remember that I could find myself in anyone's shoes.

I value authenticity and joyfulness because seeing these traits in another makes me feel comfortable around them and know that I can trust them. I want to be one who others trust and feel comfortable with, so I will show my authentic, joyful self more often.

To live each day with joyfulness and authenticity will allow me to be myself at the same time I attract others who long to be their true selves.

My positive outlook will bring me closer to friends, family members, co-workers, and send a ripple of positive energy into the world." - Shari

"We dedicate ourselves to providing the highest quality of care and service to our residents. Promoting a nutritious and healthier lifesytle. Maintaining a homestyle atomosphere that is friendly and inviting that will be rewarding for both residents and staff."


Sample Vision Statements

For a restaurant: "Our restaurant is a place where people come to relax, have a good time, and enjoy a great meal. From the moment our customers walk in the door, they are greeted by a warm atmosphere, subtle music, and friendly and courteous staff.

We cater to large groups that are out to have fun, as well as romantic dinners for people celebrating a special occasion. The restaurant is packed full of customers, and yet we efficiently avoid long delays while they are being seated and while their food is prepared.

The lighting, table arrangements, atmosphere, and decorations all encourage our customers to relax, let go of their concerns, and open up to new taste sensations. We provide exceptional service all night long.

When they are done, we take care of their check quickly and efficiently. They leave happy, satisfied, but not overly bloated or full. They leave with the desire of just one more bite of our wonderful food."

"In every single act I seek to please God. I have my own small family. We all live in a very quite life that is full of respect and love. We all have goals and missions in our life, we all love our country and try to help our community. I’m very rich and in a decision making position. I do change a life of thousands of people. And I raise smiles in every face I face. I always try to keep my health in good status and always improve my knowledge and skills." -- Submitted by Gabool (09/05)

For a High School: "Victor Valley High School is dedicated to providing the highest quality educational program with the cornerstones of value learning, self-worth among students and staff, quality performance among students and staff, and transition for students to a productive and responsible participation in society at large." -- Submitted by Yvette Toro

For a youth ministry: From the Pit to the Palace "A year long youth ministry for male and females focused on taking them from zero knowledge of God to ministry internships" -- Submitted by a reader (12/05)

"To be a leading entity to provide training, knowledge and consulting services all over the world in the fields of self development and human resources development for individuals and business societies." -- Submitted by www.leaderships.org

"Within the next 12 months evolve the existing method of service into an environment that:

Promotes and nurtures service excellence.

Builds and maintains a customer-oriented culture.

Understands that service excellence at the front lines has to start with the concept of service excellence at the level of top management.

Acknowledge that the service excellence concept must be a key part of the very structure and operation of the organization.

Understands that people and systems in the organization must be constantly tuned to customer needs and to management's evolving concept of service excellence."

"The classroom is one in which the potential for learning is open and free to every student."

"to be a leading organization to provide training, knowledge and service all over the world in the environmental sanitation industry"

"using event to change the lives and mind of people and to bring the talent of people(africans) and their culture to bare in the global world"

"To provide a distinctively-Christian environment of educational excellence while challenging the academically accelerated individual and accelerating the academically challenged individual."

"Within ten years, support and process ten million risk and error free investment transactions per year for a million customers"

"Year after year, Kiwi Golf Tours will be widely recognised as the premiere provider of innovative golf tours and services for Korean golf tourists."

"To be established as one of the top hospitality trainer in the country by means of recognition well within and outside the company with constant technical & psychological development by higher education and greater exposure"

"To reach out to those who feel inferior,& feel like they are enstranged from God,with a message of greatness & mercy,bringing them to a point of greatness."
-- Ben Odiri

"To stand out as a region with passion for service professionally delighting our customers whom we see as the essence of our operations"
-- Vision statement for utility provider

"I envision myself to become a great minister in the eyes of God. God will put all the priorities before me if I continue to do his will and seek his face. With my walk with God I hope to save a soul a long the way, so someone else can enjoy his goodness as well. My goal is to finish the race, by staying obedient to every command to enter the kingdom of God."
-- Lamar Graham

"Customer Experience: To give the Customer reasons to smile:)"
-- Niraj Thakur

"My vision is to see people of all ages and cultures come together unified and empowered by sharing the belief that they hold the power to create and shape how they live and grow within their own communities."
-- Michelle Quaife

"We will help our clients attain their financial goals, protect their families and businesses and be a resource to all who require our services."
-- David


If you would like to contribute your own mission or vision statement, please use the form below.

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